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business // for designers

I help designers speak business.

1:1 coaching, portfolio reviews and mock interviews for designers who want to get hired, move into product, or have more impact in their current job. From a product manager at N26 who was a product designer for 8+ years.

Work, awards and stages

N26 UserTesting UX Design Awards UX Camp Europe
Aleksandra speaking on stage at the George conference
"A designer's guide to thriving anywhere", George conferenceWatch on YouTube ↗

10+

years in product, design and digital marketing

10+

workshops and talks for designers and teams

5.0

rating from designers on ADPList

MSc

in Business Analytics

Why business, why now

AI is changing design jobs. Knowing the business makes you harder to replace.

76%

of web designers name AI as a top worry for their industry

20i, 500 US web designers, Mar 2026

89%

of designers I surveyed think business skills would help their career

Designers and design leads I surveyed, Nov 2026

3.81 vs 2.99

Product managers feel safer in their jobs than designers.

Designers2.99 / 5
Product managers3.81 / 5

1 = not safe at all, 5 = very safe

Nielsen Norman Group, 521 UX practitioners, Oct 2026

Upcoming workshop · Berlin · Onsite

Turn designs into euros

Your PM asks: "What's the impact of this?"

Learn to answer it, hands-on, with your own project or a sample one. Find the metrics your work really changes, and turn your design into a business case.

Designers working together at a table during Aleksandra's workshop at UX Camp
Dec 5
Saturday
15
seats
TBD
price

What we'll do

  1. 01Learn the languageyour PM uses for money and impact
  2. 02Map product metricsand find where your design fits
  3. 03Build a real business casefor your idea, in a spreadsheet, with best and worst cases
  4. 04Practice explaining itso it holds up when someone asks "how did you get that number?"

My last session, "What your PM really means" · 4.9/5 from 10 attendees

"I found it very inspiring and truly happy to hear some real experience and tips!"

Luisa Barbero

"Great experience!"

Valentina Vuković
Aleksandra giving a live portfolio review

What it looks like from the hiring manager's side

130 people applied in one afternoon. Only one got a strong yes.

Last year I hired a product designer at N26. I looked at 30 selected portfolios and interviewed 7 people. One candidate stood out right away, but I kept quiet. I wanted the rest of our hiring panel (from design, product, and engineering) to speak first so I wouldn't influence them. Every single one said a strong yes.

Their portfolio was simple to scan in seconds: the problem, what they actually did, and the impact.

Sounds obvious? It isn't. I look at portfolios all the time, and most people miss this completely.

In the interview, their story matched their CV. I knew immediately that this person actually did what they said, and knew the why behind every decision. We had a real conversation, and they weren't afraid to bring a fresh view and debate.

That's who I want on my team, and that's what I help designers learn.

Aleksandra

01 · For designers

For designers who want no-BS coaching.

8+

years in product design

100+

portfolios reviewed

35+

designers interviewed at N26

Best place to start

Portfolio review

I read it like a hiring manager, because I used to be one. I've reviewed 100+ portfolios and hired designers at N26.

We go through:

  • What I notice in the first 30 seconds
  • Which problem, which number, what changed because of you
  • Where your impact gets lost
  • Your top 3 fixes to make next

Honest feedback, so you stand out among 130 applications.

€4960-min session
Book a free 30-min chat

Mock interview

Just like a real design interview, with detailed feedback. You keep the recording.

Choose one:

  • Case study
  • Whiteboard challenge
  • Behavioral
  • Product critique: an app, website or feature
€9960-min session
Book a free 30-min chat

Business coaching, from a PM

AI can make pretty screens. It doesn't have product sense, but you can learn it.

I was a designer for 8+ years. Now I'm a PM with a Master's in Business Analytics. I explain business in a designer's language.

In 1:1 sessions we cover:

  • Metrics and KPI trees
  • How to read dashboards and find insights
  • Business cases
  • How to sell your ideas
  • Numbers for your portfolio

02 · Reviews

What designers say

Roundtable group at Hatch conference 2025, cheering
Culture clash roundtable at Hatch conference, 2025

03 · For teams and events

Grow a design team that thinks in product.

Workshops, talks and team coaching. Invoices available.

27

N26 designers set up with Claude Code, from zero to their first skill.

6

knowledge-sharing sessions for the N26 design team in 2025.

35+

designers interviewed, from associate to lead. Hiring manager for one Lending & Savings role.

Product-thinking workshops

Your designers learn to talk impact with PMs. Hands-on, on your own product: PM language, KPI trees, business cases and opportunity solution trees.

Opportunity solution tree workshop at UX Camp: 50 people

Claude Code for designers and PMs

Everyone leaves with Claude Code set up and a first skill. No coding needed.

Run at N26: all 27 designers set up and built a first skill

Talks

Business for designers, working with PMs, and changing careers.

George, Digitalk, UX Camp, Berlin Product Designers

Hiring support

Hire the right people: clearer interview steps, better case studies and whiteboard challenges, and one shared way to score them.

Based on 35+ design interviews at N26

Mix and match: a talk to start, a workshop to practise, coaching after.

Want a more product-driven design team?

04 · Talks and workshops

On stage, and in the room.

Aleksandra speaking to a full hall at Digitalk 2024
Talk 'Becoming an ally to product' at Berlin Product Designers meetup Aleksandra on stage at Digitalk 2024

Upcoming

  • The designer of the future thinks like a PM

    Digitale Leute Summit, Cologne

    15% off tickets with my code DLS26ALEKSANDRA15. Works 10 times only.

    Nov 18
  • Turn designs into euros

    Workshop with Ampli, Berlin · 15 seats

    Dec 5

Past

  • What your PM really means

    Ampli webinar · 110 registered · Watch the recording ↗

    2026
  • Live portfolio reviews

    SofterFlow

    2026
  • Claude Code onboarding workshop

    N26 · 27 designers

    2026
  • I let ChatGPT be my CTO: vibe designing with Lovable and Figma

    aiverse.design podcast · Watch ↗

    2025
  • A designer's guide to thriving anywhere

    George conference · Watch ↗

    2025
  • Becoming an ally to product

    Berlin Product Designers meetup

    2025
  • Culture clash roundtable

    Hatch conference

    2025
  • How to feel comfortable talking business

    UX Camp · 100 people in the room

    2024
  • From Kraljevo to Berlin

    Digitalk

    2024
  • Opportunity solution tree workshop

    UX Camp · 50 people

    2023

05 · Contact

Let's talk about your next step.

Mentorship, a portfolio review, a workshop or a talk. Send me a short email.

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