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business // for designers

I coach designers to speak business.

1:1 coaching, portfolio reviews and mock interviews. From a product manager at N26 who was a product designer for 8+ years.

Work, awards and stages

N26 UserTesting UX Design Awards UX Camp Europe
Aleksandra speaking on stage at the George conference
"A designer's guide to thriving anywhere", George conferenceWatch on YouTube ↗

10+

years in product, design and digital marketing

20+

workshops and talks for designers and teams

5.0

rating from designers on ADPList

MSc

in Business Analytics

Why business, why now

AI is changing design jobs. Knowing the business makes you harder to replace.

2.99

out of 5: how safe designers feel in their jobs. Product managers say 3.81.

Designers2.99 / 5
Product managers3.81 / 5

Nielsen Norman Group, 521 UX practitioners, Oct 2026

76%

of web designers name AI as a top worry for their industry

20i, 500 US web designers, Mar 2026

89%

of designers I surveyed think business skills would help their career

Designers and design leads I surveyed, Nov 2026

Upcoming workshop · Berlin · Onsite

Turn designs into euros

Your PM asks: "What's the impact of this?"

Learn to answer it, hands-on, with your own project or a sample one. Find the metrics your work really changes, and turn your design into a business case.

Designers working together at a table during Aleksandra's workshop at UX Camp
Dec 5
Saturday
15
seats
TBD
price

What we'll do

  1. 01Learn the languageyour PM uses for money and impact
  2. 02Map product metricsand find where your design fits
  3. 03Build a real business casefor your idea, in a spreadsheet, with best and worst cases
  4. 04Practice explaining itso it holds up when someone asks "how did you get that number?"

My last session, "What your PM really means" · 4.9/5 from 10 attendees

"I found it very inspiring and truly happy to hear some real experience and tips!"

Luisa Barbero

"Great experience!"

Valentina Vuković
Aleksandra giving a live portfolio review

What it looks like from the hiring manager's side

130 people applied in one afternoon. Only one got a strong yes.

Last year I hired a product designer at N26. I looked at 30 selected portfolios and interviewed 7 people. One candidate stood out right away, but I kept quiet. I wanted the rest of our hiring panel (from design, product, and engineering) to speak first so I wouldn't influence them. Every single one said a strong yes.

Their portfolio was simple to scan in seconds: the problem, what they actually did, and the impact.

Sounds obvious? It isn't. I look at portfolios all the time, and most people miss this completely.

In the interview, their story matched their CV. I knew immediately that this person actually did what they said, and knew the why behind every decision. We had a real conversation, and they weren't afraid to bring a fresh view and debate.

That's who I want on my team, and that's what I help designers learn.

Aleksandra

01 · For designers

For designers who want no-BS coaching.

8+

years in product design

100+

portfolios reviewed

35+

designers interviewed at N26

1:1 coaching: think like a PM

AI can make pretty screens. It can't think in product.

Learn metrics, data, business cases and how to sell your ideas. Then put numbers in your portfolio that make you stand out.

Mock interview

Just like a real tech interview, with detailed feedback. You keep the recording.

Choose: case study, whiteboard, behavioral, or app critique.

€9960-min session
Book a free 15-min chat

Portfolio review

I read it like a hiring manager: which problem, which number, what changed because of you.

Honest feedback, so you stand out among 100 other applications.

€4960-min session
Book a free 15-min chat

02 · Reviews

What others say

Roundtable group at Hatch conference 2025, cheering
Culture clash roundtable at Hatch conference, 2025

03 · For teams and events

Grow a design team that thinks in product.

Workshops, talks and team coaching. Invoices available.

27

N26 designers set up with Claude Code, from zero to their first skill.

6

knowledge-sharing sessions for the N26 design team in 2025.

35+

designers interviewed, from associate to lead. Hiring manager for Lending & Savings.

Product-thinking workshops

Hands-on: PM language, KPI trees, business cases and opportunity solution trees.

Claude Code for designers and PMs

Everyone leaves with Claude Code set up and a first skill. No coding needed.

Talks

Business for designers, working with PMs, and changing careers.

Hiring support

Hire the right people: clearer interview steps, case studies and whiteboard challenges.

Want a more product-driven design team?

04 · Talks and workshops

On stage, and in the room.

Aleksandra speaking to a full hall at Digitalk 2024
Talk 'Becoming an ally to product' at Berlin Product Designers meetup Aleksandra on stage at Digitalk 2024

Upcoming

  • The designer of the future thinks like a PM

    Digitale Leute Summit, Cologne

    15% off tickets with my code DLS26ALEKSANDRA15. Works 10 times only.

    Nov 18
  • Turn designs into euros

    Workshop with Ampli, Berlin · 15 seats

    Dec 5

Past

  • What your PM really means

    Ampli webinar · 110 registered · Watch the recording ↗

    2026
  • Live portfolio reviews

    SofterFlow

    2026
  • Claude Code onboarding workshop

    N26 · 27 designers

    2026
  • A designer's guide to thriving anywhere

    George conference · Watch ↗

    2025
  • Becoming an ally to product

    Berlin Product Designers meetup

    2025
  • Culture clash roundtable

    Hatch conference

    2025
  • How to feel comfortable talking business

    UX Camp · 100 people in the room

    2024
  • From Kraljevo to Berlin

    Digitalk

    2024
  • Opportunity solution tree workshop

    UX Camp · 50 people

    2022
Portrait of Aleksandra Lazović

05 · About

Designer first. Now a Product Manager at N26.

I started in marketing, spent 8+ years in product design, and moved into product management at N26. Today I work on signup and onboarding for millions of customers.

I've done both jobs, so I know what a PM needs from a designer, and the other way around.

What I care about

  • Do work I'm proud of.
  • Grow, and grow others.
  • Build communities.
  • Do good.
  • Distinguished Luminary Award, UserTesting, 2024, for N26 Crypto
  • Nominee, UX Design Awards 2024

06 · Selected work

Doing work I'm proud of.

Research, design, results, and growing teams.

  • Fintech
  • Investments
  • Lending
  • Subscriptions
  • Signup & onboarding
  • Growth
N26 account closure flow: retention screen, checklist before closing, and home screen status

~37% fewer support contacts

Account closures · Product Manager

Led a task force on N26's #2 priority for 2026: rising support costs from account closures.

N26 Crypto portfolio screen on a phone

Investing at N26, from zero

N26 Crypto · Product Designer

The first investing product at N26. Won the UserTesting Luminary Award and a UX Design Awards 2024 nomination.

N26 create investment plan screen with a monthly savings plan

Rated #1 for savings plans in Germany

Savings plans · Product Designer

Top of 17 investment apps for savings plan features (finwyz+, Oct 2026).

N26 home screen with premium upgrade prompts from the Upgrades framework

+26.6% Metal upgrades

Upgrades framework · Senior Product Designer

A UX framework that brings premium benefits into everyday banking. It became N26's 2026 premium growth strategy. Measured in an A/B test.

N26 Ready-Made Funds: Ambitious, Balanced and Mindful portfolios

Beat every business-case target

Ready-Made Funds · Product Designer

With BlackRock, the world's largest asset manager. +27% funded users, and 2x the Q1 target.

Aleksandra working with a colleague at N26

27 designers set up with Claude

Growing design maturity · Design team

Training on strategy, opportunity solution trees, experiments and research. A better whiteboard challenge for hiring.

07 · Contact

Let's talk about your next step.

Mentorship, a portfolio review, a workshop or a talk. Send me a short email.

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